> Apple does not allow you to sell iOS apps outside its app store, This is incorrect in a minor, but fundamentally important way, I think: Apple does nothing

> Apple does not allow you to sell iOS apps outside its app store, This is incorrect in a minor, but fundamentally important way, I think: Apple does nothing to prevent you from selling outside their store. What they've done is make it difficult for the average iPhone owner to buy from you. You need to target a specific demographic that can overcome those obstacles and will pay enough to make it worth your time. In practice, that probably means enterprise.