I think in a wider sense this is good for writing as well. A lot of texts (including the linked one) start with some elaborate yet tangential anecdote and then

I think in a wider sense this is good for writing as well. A lot of texts (including the linked one) start with some elaborate yet tangential anecdote and then takes a meandering path toward some conclusion. I prefer to open with a single sentence that captures what I want to say, longer than the title but very much self-contained, and then to elaborate on why that is. It both serves to capture the reader and to turn away readers that weren't interested anyway.