Facebook was done by Zuckerberg without any specialized knowledge and people would like to go that route because it seems easier, making Twitter/FB/Instagram cl

Facebook was done by Zuckerberg without any specialized knowledge and people would like to go that route because it seems easier, making Twitter/FB/Instagram clone you don't really have to know anything about insurances or handling industrial waste. Then it is basically people joining based on other people Nowadays there are bunch of regulations on handling user data that one cannot do without knowing but when these companies started that was not an issue. My point is market for "wide" applications is huge but it is much more fragmented. Of Course SAP and Salesforce are taking cut in that by having "one app for everything" To get contracts you have to have specialized knowledge in specific area that your SaaS app would provide more value than configuring some crappy version in SAP. So you cannot just make an app in your basement and watch people sign up, but you have to spend a lot of leg work getting customers. That is why it is not really "hot" area for startups, because there is a lot of good money there but not unicorn money and most likely you won't be able to have 2 or 3 different specialist niche products so you could diversify investment but you would have to commit to a niche which makes it also not really interesting for a lot of entrepreneurs who most likely would lie to jump to something more profitable when possible.