I am amused the clearly gender-normative behaviour here which could easily be considered sexist. But let's be clear: the thiught that counts here could be othe

I am amused the clearly gender-normative behaviour here which could easily be considered sexist. But let's be clear: the thiught that counts here could be otherwise re-interpreted as "I am buying you this gift card specifically because I know you like this brand and will most surely use it". Of course this argument gets more meek if you are just buying some "generic" gift card in which case you could just give someone cash. Besides, a lot of gift cards come with some other bonuses (like 20% off, etc) so that could be appropriated too. The general idea of the post though is correct, except in this case the usual gender-normative behaviour is happening: the woman stops arguing with her boyfriend because he's not willing to listen and it's just not that important to win that argument. She will still buy the gift card, and he'll go to his friends whining about her "irrational" behaviour.