It makes sense the more that I think about it. Rose has said on his podcast and in other interviews that he regrets that Digg raised so much money. They had to

It makes sense the more that I think about it. Rose has said on his podcast and in other interviews that he regrets that Digg raised so much money. They had to focus on revenue instead of building the product. I'm sure he's a little disappointed at Milk's success thus far too. I guess he's possibly thinking that this will give him the opportunity build a huge product that he's always wanted without having to focus on the business side. If google is funding it, he doesn't have to work on raising money or increasing revenue. He'll also have hundreds of employees that can be thrown at his project. I'll be interested to see what he's up to.