It's not really that Google is ignoring the standards process. It's that the process involves a feature-flagged shipped implementation before it can be a part o

It's not really that Google is ignoring the standards process. It's that the process involves a feature-flagged shipped implementation before it can be a part of the standard. The only way for FLoC to become a standard is for them to do exactly what they're doing now - opt in/feature-flagged evaluation. Of course, Google could continue to ignore the standards process and just make this generally available in their browser even if it doesn't become a standard.