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What the MPAA fails to understand is that the harder they try to control content, the faster it's going to slip through their fingers. Instead, they need to emb
by rjourn 15y ago
What the MPAA fails to understand is that the harder they try to control content, the faster it's going to slip through their fingers. Instead, they need to embrace digital and find new revenue models beyond the theater and the DVD. They screamed and cried about VHS and DVDs and made money when they finally embraced the newer technologies. It's time to move on from punishing your customers and making it easier to use their content in online channels more easily. The idea is to get people talking about your content and sharing your content, and then they buy your content. The MPAA and RIAA are right that people do want what they make, but they have to make it easier to buy the content than to steal it, and so far by fighting as hard as they can against the Internet, they have made stealing the easier path for many people. More fool them.