I was thinking about this on the way to work this morning while Steve Martin was talking about his experiences with twitter on NPR. The problem with search rig

I was thinking about this on the way to work this morning while Steve Martin was talking about his experiences with twitter on NPR. The problem with search right now is that PageRank is not at all a good indicator of individualizing social search results, and contrary to Facebook's, reddit's, or the new, hot social network's goals, the social network ecosystem is constantly evolving. In ten years, I hope, for the sake of progress, that the social networks we have now are mostly dead, relegated to the core of dedicated users similar to sites like metafilter, MySpace and kuro5hin. What I'm awaiting is a dedicated, personalized (but not 'personalized' or Personalized) social search engine that has enough implicit value for user buy-in. A search engine with enough context to make the facebook wall obsolete. This hybrid search that Google is attempting wont have the value that they think it does - Wikipedia already does that, and better, without ads. Google needs to step back and think about what made their approach to search a killer app ten years ago and try and understand how to apply that value to the search needs of people today, instead of trying to apply their model from ten years ago to the search needs of people today.