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What multi-platform means for viral loops
- mikeash 15y agoInteresting idea, but it seems to assume that a cross-platform strategy is free. In reality, it's likely to consume a non-negligible amount of time. If you can avoid that, then I'm sure it's a big gain, but if it delays your initial release substantially, I'd wager that's at least as likely to harm your potential "virality" as releasing earlier but on a single platform.
- blueski 15y agoA slight increase in "virality" can make the difference in the success/failure of an app - surely worth a small increase in time. In reality, frameworks like Trigger.io make it straightforward to access native functionality in a few lines of Javascript and it's much quicker to iterate on a single codebase; so (particularly) the ongoing time/cost should be less than native development.
- benrmatthews 15y agoHow do you account for the success of Instagram, which has been iPhone only for over a year? Is it their API that has enabled web-based add ons? Or the simplicity of the app and the ease of use?
- amirnathoo 15y agoIf you click through any of these links: https://twitter.com/#!/search/instagr.am https://twitter.com/#!/search/instagr.am You'll be taken to a rich web experience that allows even non-iPhone users to engage and in turn share with friends via Twitter. So Instagram has done both the web and iPhone really well which has been enough for them.
- jfoutz 15y agoThe title lead me to believe this was an amazingly clever way for a phone and pc to infect each other making it more challenging to remove viruses. In a way, it kind of is, but not in the way i was expecting.