If you followed the source that is cited/linked in the quote you copied you would have found: > The Messi Effect is real! Subscribers to #MLSSeasonPass on @Ap

If you followed the source that is cited/linked in the quote you copied you would have found: > The Messi Effect is real! Subscribers to #MLSSeasonPass on @AppleTV have more than doubled since Messi joined @InterMiamiCF. Also, Spanish language viewership on #MLSSeasonPass on @AppleTV has surpassed over 50% for Messi matches and continues to rise. How exciting for a truly global fan base! https://twitter.com/Jorge__Mas/status/1689758782828556288 https://twitter.com/Jorge__Mas/status/1689758782828556288