So. Much. This. I'm pretty sure A/B testing has become a cult whose rituals are often practiced in a way that leads people away from meaningful or productive o

So. Much. This. I'm pretty sure A/B testing has become a cult whose rituals are often practiced in a way that leads people away from meaningful or productive outcomes. Is there anywhere else you've found where people are talking about this (either from a perspective of how to do it better or what else to do instead)?