Take a look at "Crossing the Chasm" - just look for the first image google finds. In order for something to become mainstream a few steps usually need to happen

Take a look at "Crossing the Chasm" - just look for the first image google finds. In order for something to become mainstream a few steps usually need to happen. And the first of those steps are the people who will buy or invest no matter the cost. Without them, it's hard to even have an industry. Later, sometimes decades later, price manages to go down enough for mass adoption.