Having been in sales for most of my career (well entrepreneurship is sales so all of my career), I can tell you the premium for a "customer database" within a s

Having been in sales for most of my career (well entrepreneurship is sales so all of my career), I can tell you the premium for a "customer database" within a sales organization. Any good sales organization will do every and anything they can to get your info so that they can do exactly what everyone hates, put you in their CRM cycle... you'll get emails, pamphlets, calls, everything until you die (hence the credo "Die or Buy"). I would venture to guess that as these companies were designing their sites, they looked at their competitors and figured out "wow, everyone else is requiring all of the info before we give them a quote, what a great way to build a 'database'". Clearly not the case, but I'm also guessing Ceridian was the only one to really think about how a customer views the quote getting process. As such, they come out ahead...