A solo business is really idea oriented. Success or failure is closely linked to the value of the idea and your ability to market it. Most software developers

A solo business is really idea oriented. Success or failure is closely linked to the value of the idea and your ability to market it. Most software developers lack marketing skills and tend to underestimate the value of it. Even with a good product or service, it's pretty rare that customers will come looking for you. It is for this reason that I formed an informal partnership --- I develop the product and my partner provides marketing and support. This has worked pretty well for the last 25 years.