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Costco actually pioneered that approach. The traditional corporate strategy had always been to have a bunch of different house brands fpr different product cate
by blincoln 3y ago
Costco actually pioneered that approach. The traditional corporate strategy had always been to have a bunch of different house brands fpr different product categories.
- codeTired 3y agoCostco is generally cheaper and top shelf products. Not my experience with Amazon basics.
- sokoloff 3y agoMy experience is that Costco is cheaper and entirely adequate/sufficient quality products, but rarely/never "top shelf" products (assuming that's meant to mean "the best"). This makes sense, as Costco is trying to move a lot of units and you can move a lot more units into the market that's looking for "perfectly adequate" than the ones looking for "the best". Honda outsells Porsche, Ferrari, and Lamborghini combined and all that...
- jacobr1 3y agoThat was the intent though. How can I buy cheap Chinese mass-produced products (usually low on the quality scale) but still have some basic quality bar that the products are not fraudulent? That they wouldn't fail basic safety standards or cause a fire or contain highly toxic ingredients. If I cared about higher quality for a given purchase, I wouldn't be choosing Amazon Basics. But for plenty of products (garbage bags, whiteboard markers, shop towels, etc ...) I just want the cheapest thing thing that actually will do the bare the minimum job.