For a somewhat different approach, I recommend looking into a fashion/music company called Maison Kitsune. Quoting Wikipedia: > Maison Kitsuné was founded in 2

For a somewhat different approach, I recommend looking into a fashion/music company called Maison Kitsune. Quoting Wikipedia: > Maison Kitsuné was founded in 2002 as a record label by Gildas Loaëc and Masaya Kuroki in Paris. The founders first met in Loaëc's record shop in Paris where house music lovers, including Kuroki, Daft Punk, and others, frequented. After a trip to Japan for a music video together, they came up with the idea of launching a lifestyle brand not confined to one discipline. The result was Maison Kitsuné, which blends music and fashion as a multi-faceted Paris-meets-Tokyo brand. The pair promoted the brand by performing DJ sets, which was followed by the release of the first t-shirt, shirt, dress, and eventually a full fledged ready-to-wear collection in 2005 that represents 90 percent of its revenue today. The lesson here is: whatever niche interest or community you are involved in, try to combine it with your record label project. This is more unique and has a better chance of success than just a generic label.