3 ms·

> advertising money is the only way to make anything on it Only? With remarketing and a decent conversion rate, using Wordle as the hook to get more NYT Games

> advertising money is the only way to make anything on it Only? With remarketing and a decent conversion rate, using Wordle as the hook to get more NYT Games (or digital all-access) subscribers seems like an option.

satvikpendem 3y ago
In other words, an ad to NYT Games then. Ads need not only promote an external service.
- paulcole 3y ago
  No, not an ad to NYT games. Just an image or something that somebody can click on to go from Wordle to the Crossword sign-in/sign-up page.
  - satvikpendem 3y ago
    That is literally an advertisement.
    - paulcole 3y ago
      No, sorry. Not like a commercial on TV. This would just be something eye-catching that entices the person who sees it to take an action.
      - ipaddr 3y ago
        That's still an ad. A video is just a different format