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Given that you feel you have the superior product, this isn't tragedy but a great marketing opportunity. Your calm, direct response can explicitly and convincin
by hirundo 3y ago
Given that you feel you have the superior product, this isn't tragedy but a great marketing opportunity. Your calm, direct response can explicitly and convincingly list the features and advantages of your product without appearing to be a sales brochure, but simple self defense. To a reader it looks like a morality play instead of an advertisement, but the sales message still gets delivered. You might start wishing for more such blog posts.
- thenaturalist 3y agoFully agree with hirundo. Don't sweat it if you are confident in your product. They played themselves with these claims. If they consistently rank themselves and others in the same bucket, but no clear winner, just you as clear outliers, you stand out. Any potential lead/ user worth their need in money will want to check you out either out of curiosity or to benchmark their product eval better. Better to stand out if you have no downside to be afraid of on your end.
- gemanor 3y agoThanks, these are good points. I think we even could "fetch" the positive facts of their writing and combine it with the real features/facts of our product for this response blog post.