The spirit of FLIP is inspiring to me — it emphasises the importance of doing things and gathering data. In our field of technology, ideas, performance, growth

The spirit of FLIP is inspiring to me — it emphasises the importance of doing things and gathering data. In our field of technology, ideas, performance, growth, and debugging there’s only so much value talking and so much more value in measuring. Data and experiments have driven my projects forward so many more times than ideas and meetings. You don’t know what you don’t know.