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Google search ranking involves lots of neural networks nowadays. There is no way the PR team making that tweet can say for sure that deleting old content doesn
by londons_explore 3y ago
Google search ranking involves lots of neural networks nowadays.
There is no way the PR team making that tweet can say for sure that deleting old content doesn't improve rank. Nobody can say that for sure. The neural net is a black box, and it's behaviour is hard to predict without just trying it and seeing.