Highly doubt that this is for SEO purposes, serp does not work like that. Smell like a bad management decision, and probably some huge investment in an ai tool

Highly doubt that this is for SEO purposes, serp does not work like that. Smell like a bad management decision, and probably some huge investment in an ai tool that needs to be justified monetarily. They will probably nuke a huge portion of their traffic, and loose a ton of backlinks. If you genuinely strive to create a great content that piece of content will drive traffic, leads, sales, help for rankings and etc. for years. Just by searching a random thing like "how to build an engine" the first article that comes, and the top results is from 1997.