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How could search survive? The business value of search is in providing data for ads, is it not?
by rocqua 3y ago
How could search survive? The business value of search is in providing data for ads, is it not?
- whstl 3y agoI assume GP means to split Search but keep search ads, called "AdWords", together with it. The third-party advertisement part of Google was/is called AdSense. The two were always run separately AFAIK.
- sznio 3y agoBy running ads. Probably Google Ads. What it's already doing.
- rocqua 3y agoI thought that the ads on search were a nice to have, but that the real value of search was the profile it allows google to build about a person, which is then used by all ad systems used by google. Split that off, and search is all of a sudden producing a whole let less value, since the profiling value cannot be meaningfully extracted by other companies.