There’s an easy proof that those SEO consultants have a point: find a site that according to Google’s criteria will never rank, which has rocketed to the top of

There’s an easy proof that those SEO consultants have a point: find a site that according to Google’s criteria will never rank, which has rocketed to the top of the search rankings in its niche within a couple months. That’s a regular thing and proves that there are ways to rank on Google that Google won’t advise.