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This isn't true. Originally advertising was designed around the premise of explicitly highlighting utility and functionality of goods/content. It wasn't until B
by gremlinunderway 3y ago
This isn't true. Originally advertising was designed around the premise of explicitly highlighting utility and functionality of goods/content. It wasn't until Bernays came along and adapted his uncle Sigmund Freud's theories into practice by designing advertising to manipulate people into believing that they actually need the product.
Modern advertising is not just "showing a product to induce demand". Car adverts don't just highlight functionality, they use mass market analytics to play emotionally driven messaging and visuals so that you associate that feeling with the car ad.
Do you know what Bernays called what services he offered before the word got tarnished?
Propaganda.
- c23gooey 3y agoThe documentary "Century of Self" by Adam Curtis [0] certainly opened my eyes to the damage that Bernays has inflicted on society in general. [0] https://www.youtube.com/watch?v=eJ3RzGoQC4s https://www.youtube.com/watch?v=eJ3RzGoQC4s
- anjel 3y agoSame. Filed under haunting things you can never unknow.
- jakeogh 3y agoTwo years after the 'Century Of Self', Adam released 'The Power Of Nightmares' (2004): https://www.youtube.com/watch?v=yK3wz-OyR1U https://www.youtube.com/watch?v=yK3wz-OyR1U It explores the power fear has to shape behavior.
- stOneskull 3y ago> Bernays came along and adapted his uncle Sigmund and then bernays' nephew started netflix