Basically for the same reasons conservatives listen to Rush Limbaugh and liberals read Frank Rich. There's a place for objective journalism but it's not the on

Basically for the same reasons conservatives listen to Rush Limbaugh and liberals read Frank Rich. There's a place for objective journalism but it's not the only way. What Gruber does is more of a specialized type of journalism. If you've already made up your mind you don't necessarily want to waste time with the other points of view. For example if you really like basketball you would probably prefer to read a blog that focuses on basketball instead of a blog that's comparing basketball to other sports in an objective way. It would really be a waste of your time since you've already decided you like basketball. When it comes to relatively unimportant things like technology, sports, food, video games, your favorite brand of soda, etc there's a lot less value in objective journalism. I prefer specialized journalism in that context. I'm more interested in the opinions and thoughts of someone who shares my viewpoint because they are more likely to focus on the details that are important to me. We're also likely starting from a common point so not every tiny detail has to be explained verbosely. We all kind of 'get it' so there's no need to rehash it. His comparison of the iPhone 3GS->4 for example is something an Apple user going to understand immediately. He doesn't have to write 300 words describing the contrast using examples of a bunch of products I've never used because he has a reasonable expectation that I probably haven't used them. So why bother? I don't quite understand why people are so hung up on objective journalism in this context. This isn't reporting on the Watergate scandal or something. It's a consumer product. It's Coke vs. Pepsi. I don't think Gruber needs to aspire to be Edward R. Murrow here. He can proudly write for the home-team if he wants to. Another blog that is anti/pro/objective/etc is only a click away. He certainly doesn't tout himself as being the authoritative beacon of objective journalism.