4 ms·
Why broadcasted ads which are the same for everybody? Is it trying to track effectiveness of these ads?
by comboy 3y ago
Why broadcasted ads which are the same for everybody? Is it trying to track effectiveness of these ads?
- jrockway 3y agoWhy not? Your cable company would like to charge you extra if you mute the ads or use the bathroom during ad breaks. That's just capitalism.
- codedokode 3y agoExactly. Going to bathroom during ads is just a display of disrespect to creators and marketing people. You could go during the show instead.
- lmm 3y agoProbably to target an ad for the same product/service at someone who was in the same room as a TV ad. About 10 years ago I worked for an ad targeting company and we got ~50% more click-through on a web ad just by showing it shortly after a TV ad aired in that location (just using the geoip timezone and hoping they might've been watching the right channel), if you could do that only for people who've actually been exposed to the TV ad there's the potential for huge uplift there.
- comboy 3y agoOh, that's clever.