On the topic of cheap signalling, a very long time ago, I was out to dinner with a friend. She was excited to try the place out, but as it turned out, the resta

On the topic of cheap signalling, a very long time ago, I was out to dinner with a friend. She was excited to try the place out, but as it turned out, the restaurant was pretty disappointing. "But it says 'Zagat rated' in the window!", she said. I pointed out that they didn't have the actual score in the window & just because they rated it doesn't mean they rated it well...