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I'm canadian and I've always assumed they are a scam. Anything "BBB accredited" is a red flag to me, but it's more just folk knowledge, I don't have any first h

• chongli 3y ago
  Anything "BBB accredited" is a red flag to me There’s a signalling theory basis to this [1]. The BBB is a cheap signal, not a costly one, so it comes across as “trust me! I’m trustworthy! Look, I gave a bit of money to the trustworthy business people!” That is, it’s not a genuine signal of trustworthiness, so any effort expended on this signal may actually backfire: people might question why the business needs to send this signal in the first place. [1] https://en.wikipedia.org/wiki/Signalling_(economics) https://en.wikipedia.org/wiki/Signalling_(economics)
  • dfxm12 3y ago
    On the topic of cheap signalling, a very long time ago, I was out to dinner with a friend. She was excited to try the place out, but as it turned out, the restaurant was pretty disappointing. "But it says 'Zagat rated' in the window!", she said. I pointed out that they didn't have the actual score in the window & just because they rated it doesn't mean they rated it well...
  • asgdnionio 3y ago
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