ISPs are also in the business of analytics [1, 2], and a significant percentage of customers hiding their traffic reduces the value of their analytic products.

ISPs are also in the business of analytics [1, 2], and a significant percentage of customers hiding their traffic reduces the value of their analytic products. 1: https://www.bleepingcomputer.com/news/security/ftc-isps-collect-and-monetize-far-more-user-data-than-you-d-think/ https://www.bleepingcomputer.com/news/security/ftc-isps-coll... 2: https://surfshark.com/blog/isp-selling-data https://surfshark.com/blog/isp-selling-data