People should refuse to help a company to appropriate a letter of the alphabet as a brand for its company. I think that correcting others and guide them toward

People should refuse to help a company to appropriate a letter of the alphabet as a brand for its company. I think that correcting others and guide them towards such letter contributes to what the company may be desiring. May be should be the contrary, when one see other referring that company with the letter should be corrected? Or may be, if they success with the appropriation at future, we should gift the company with an noun, like Xdumb, or Xpeculation channel, or so?