I rememembered reading something similar about pizza flyers, so I looked it up: http://www.underconsideration.com/speakup/archives/002462.html http://www.under

I rememembered reading something similar about pizza flyers, so I looked it up: http://www.underconsideration.com/speakup/archives/002462.html http://www.underconsideration.com/speakup/archives/002462.ht... They argue that pizza flyers are good design because they all fit the viewer expectations about what a pizza flyer should look like, and that the cluttered layout tells the viewer "we're too busy making cheap pizza to make this thing look better", thus implanting the idea that they're getting cheap pizza. Perhaps a similar phenomenon is at work here?