Yeah or at least the execs are saying "getting more users is important. How can we improve signups?" instead of "get me a time on signup page metric on report x

Yeah or at least the execs are saying "getting more users is important. How can we improve signups?" instead of "get me a time on signup page metric on report x." A data scientist is like an analyst that doesn't have to go beg the tech guys to collect a new data set or build a new mining model, etc.