> None of those things are going to make a bad feature successful and not doing these will not make a good feature unsuccessful. Which is why the article says:

> None of those things are going to make a bad feature successful and not doing these will not make a good feature unsuccessful. Which is why the article says: "This last 1% isn't just what separates a great product from a good product, it's what separates a product that might not eventually fail from one that will eventually fail." A feature can easily be successful while being impossible to maintain because when it comes time to pay the cost, all the main people involved have already claimed the required benefits and jumped ship.