I would say that consumer products and physical products are similar in that the bar is very high for UX and innovation so an expert with a point of view is the

I would say that consumer products and physical products are similar in that the bar is very high for UX and innovation so an expert with a point of view is the best option. Enterprise product features are best off led by sales. What helps sell? What are customers complaining about? The UX bar is low for enterprise so the "too many cooks in the kitchen" model is passable there as long as the functionality matches the market.