Try to create a circle of influence and use it to your advantage. Make a list of friends, professors and developers that can refer your product. Then, wen timin

Try to create a circle of influence and use it to your advantage. Make a list of friends, professors and developers that can refer your product. Then, wen timing is appropriate, create something free, relevant and sharable (like an invitation to a participate in a raffle, a free app, a free beta account, etc.) and then share this piece of content with your circle of influence. Keep working your circle for several months until you get the desired critical mass. More Tips: - Design for Community (by Derek Powazek) is one of the best books I've read on the subj ect: http://www.amazon.com/Design-Community-Derek-Powazek/dp/0735710759/ref=ntt_at_ep_dpt_1 http://www.amazon.com/Design-Community-Derek-Powazek/dp/0735... - Try to follow and read the blogs/see the shows of key celebrity entrepreneurs that have cracked this code: Caterina Fake, Kevin Rose, Gary Vaynerchuck, Jason Calacanis, etc. - Alternatively you can make friend with the media and (if the quality or novelty of your product warrants it) get cover by technology blogs (yes even if you only have a beta).