Makes sense as this is a weird product, market wise. It’s not healthier than meat (ultra-processed with worse macros). And if you are avoiding meat, there are

Makes sense as this is a weird product, market wise. It’s not healthier than meat (ultra-processed with worse macros). And if you are avoiding meat, there are cheaper plant options already. I didn’t understand people who wanted to pay MORE for veggie options and I think they were just burning a massive marketing budget. I’d choose boca burgers if I really wanted a burger shaped thing. But just simple beans are a better fit if you want to eat healthy food that doesn’t come from an animal.