Exactly. There is no one proposing anyone provide anything for nothing. It's only one particular transaction that is disallowed. You can show dumb ads, use subs

Exactly. There is no one proposing anyone provide anything for nothing. It's only one particular transaction that is disallowed. You can show dumb ads, use subscriptions and also freely target based on info that people are aware is used for targeting. That's by no means "free" in any of those scenarios.