I think this is yet another sign that a lot of the big tech companies business models don't actually scale like they thought. There was a golden window, before

I think this is yet another sign that a lot of the big tech companies business models don't actually scale like they thought. There was a golden window, before the scammers caught up, when you could trust things not checked by humans ( whether that be news stories, social media posts or goods for sale ) - and that window appears to be closing. If they lose trust - they are dead. The question is how much will maintaining that trust cost - and will they be able to keep their advantage over traditional retailers? I'm not sure AI systems is the answer - you just end up in a never ending AI war between scammer and checker. In the end, they may find they need the human handshake.