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Okay, so make a better product. Just don't market it as 'the same thing but better', market it as 'different and better'. That's the point.
by jfager 15y ago
Okay, so make a better product. Just don't market it as 'the same thing but better', market it as 'different and better'. That's the point.
- philwelch 15y agoIve wasn't talking about promotion. He was just saying that "different" is not sufficient.
- jfager 15y agoThe whole point of this thread is that "better" isn't sufficient, either. If people are happy where they are, the only way "the same thing but better" wins is if it's so much better that it covers the perceived switching cost. There aren't a lot of markets where the current leader is so bad that that's something you can actually pursue as a strategy.