This is the basic psychological trait exploited by advertising. Show someone important, famous, or relatable, enjoying a product, and it creates a subconscious

This is the basic psychological trait exploited by advertising. Show someone important, famous, or relatable, enjoying a product, and it creates a subconscious desire in other humans to enjoy the same thing. In this case, if the item is worth stealing, then surely it must be very valuable to someone, hence it should be valuable to everyone. This being a unique item, i.e. scarcity, pushes its value to astronomical heights. There's theoretically no limit to what someone is willing to pay or do to obtain such a piece. We see this all the time in the art world.