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Is there really softer demand in the plant-based meat category, as Beyond Meat claims? In Germany, that market has been growing and is projected to grow further
by morsch 3y ago
Is there really softer demand in the plant-based meat category, as Beyond Meat claims? In Germany, that market has been growing and is projected to grow further. But there are lots of brands competing, including cheap in-store brands. Beyond Meat is available here, but I don't think it's very successful, and it's a luxury option for sure.
- carlmr 3y agoFellow German here, I concur, being BM is 6€ got two patties in my local store. Other replacements are around 2€. It's just not competitive.
- jbergens 3y agoIt has come down a bit in price in Sweden but they do need to scale up their factories get the prices down much more to sell more.
- coffeebeqn 3y agoIn Europe now and I see a ton of local fake meats that are quite cheap (why shouldn’t they be- it’s beans, some oil, spices and some processing). At my local grocery in the US the impossible nuggets are $8 when chicken nuggets are $3. No idea why