This highlights how motivated reasoning resulting in backwards reasoning. Instead of going with a good idea that could make them rich they go for an idea they t

This highlights how motivated reasoning resulting in backwards reasoning. Instead of going with a good idea that could make them rich they go for an idea they think can make them rich, which makes them think the idea is a good one. They propagandaize themselves first with narrativist thinking that their low margin, high fixed cost businesses would make money because they want to make more money.