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What confuses me is that Musk's behavior is abhorrent to the "typical" Tesla buyer.

by pstuart 3y ago

heavyset_go 3y ago
He's courting a new customer base for the Cybertruck.
- pstuart 3y ago
  Not to go too far into the weeds of second guessing him, but I don't think that's courting a new market -- it seems to be the mask coming off.
  - concordDance 3y ago
    More falling in with the wrong crowd.
  - panick21_ 3y ago
    Selling a product into the most profitable market in the automotive industry is 'the mask coming off'? What are you even talking about?
    - pstuart 3y ago
      The market for electric cars was primarily amongst "the liberals". You know, treehuggers, whale lovers, etc? That was a key selling point for the vehicles -- save the planet! I'm well aware of the market segmentation and where the big ticket items are, thank you very much. Yes, he'll likely get more cybertruck buyers due to fandom but there's a lot of non-truck buyers that are going to rethink giving money to him.
  - heavyset_go 3y ago
    I agree in that this is who he always was, but he's also deliberately going out his way to publicly appeal to certain types of people.
    - red-iron-pine 3y ago
      i don't buy it. TSLA still has a big city high tech slant and that's driving most of the sales, while Ford electric trucks are flying like hotcakes. he's going to have to do more to compete on features, on culture, and on reliability -- a big selling point for trucks, and something Tesla's terrible QA will struggle with. The implication that truck drivers love bipolar douchebags is also vaguely offensive; if that was true the flyover states would be all about Kanye. This isn't 4D chess, he's just off his rocker and morphing into 2000s Howard Hughes
- thumbuddy 3y ago
  If the cyber truck burned tetraethtyl lead enriched diesel in a big barrel in the back it would bring in customers that musk has a personal fondness for. Damn I should work in marketing
jsbisviewtiful 3y ago
You sure about that? > Tesla owners are majority white. 87% of individuals who own the three Tesla models identify as Caucasian, 8% identify as Hispanic, and 5% represent all other ethnicities, according to Hedges and Company. Tesla drivers appear to have higher incomes. Typically more money means you are less in touch with the surrounding world. https://www.businessinsider.com/tesla-owner https://www.businessinsider.com/tesla-owner

What confuses me is that Musk's behavior is abhorrent to the "typical" Tesla buyer.

heavyset_go 3y ago

He's courting a new customer base for the Cybertruck.

pstuart 3y ago
Not to go too far into the weeds of second guessing him, but I don't think that's courting a new market -- it seems to be the mask coming off.
- concordDance 3y ago
  More falling in with the wrong crowd.
- panick21_ 3y ago
  Selling a product into the most profitable market in the automotive industry is 'the mask coming off'? What are you even talking about?
  - pstuart 3y ago
    The market for electric cars was primarily amongst "the liberals". You know, treehuggers, whale lovers, etc? That was a key selling point for the vehicles -- save the planet! I'm well aware of the market segmentation and where the big ticket items are, thank you very much. Yes, he'll likely get more cybertruck buyers due to fandom but there's a lot of non-truck buyers that are going to rethink giving money to him.
- heavyset_go 3y ago
  I agree in that this is who he always was, but he's also deliberately going out his way to publicly appeal to certain types of people.
  - red-iron-pine 3y ago
    i don't buy it. TSLA still has a big city high tech slant and that's driving most of the sales, while Ford electric trucks are flying like hotcakes. he's going to have to do more to compete on features, on culture, and on reliability -- a big selling point for trucks, and something Tesla's terrible QA will struggle with. The implication that truck drivers love bipolar douchebags is also vaguely offensive; if that was true the flyover states would be all about Kanye. This isn't 4D chess, he's just off his rocker and morphing into 2000s Howard Hughes
thumbuddy 3y ago
If the cyber truck burned tetraethtyl lead enriched diesel in a big barrel in the back it would bring in customers that musk has a personal fondness for. Damn I should work in marketing

jsbisviewtiful 3y ago

You sure about that? > Tesla owners are majority white. 87% of individuals who own the three Tesla models identify as Caucasian, 8% identify as Hispanic, and 5% represent all other ethnicities, according to Hedges and Company. Tesla drivers appear to have higher incomes. Typically more money means you are less in touch with the surrounding world. https://www.businessinsider.com/tesla-owner https://www.businessinsider.com/tesla-owner