Publishers specifically provide that content however, via techniques like open graph. They already can control how much text or what images are displayed in res

Publishers specifically provide that content however, via techniques like open graph. They already can control how much text or what images are displayed in results. They can also indicate they don't want indexing at all. Yet they publish articles with the entire headline and backing images marked for free display on Google/Facebook. Almost like they are trying to help the search engines to attract traffic.