Not sure how they can do this - but seems like there are a few things that would really help this work. a - encourage the advertisers to make better ads. Ads a

Not sure how they can do this - but seems like there are a few things that would really help this work. a - encourage the advertisers to make better ads. Ads are inherently useful - when they're relevant. Cool ads are entertainment in themselves. Anyone remember adcritic.com? Welcome to my Friday nights in college... b - pass voting data back to the advertisers in some meaningful way. Haven't thought this through yet...