I think it is an interesting point that people get more value out of your product when they are invested in it. When friends call me for marketing advice, I en

I think it is an interesting point that people get more value out of your product when they are invested in it. When friends call me for marketing advice, I enjoy talking about it, and am always willing to share some insight for free, but this makes me wonder if I am doing them a disservice. Odds are, they just resent the advice, or even if they agree with it, how likely are they to use it if it's free. Seems like sharing ideas and free advice is a lose-lose. If you really want to help people, make them pay for it!