> The biggest driver of SUV purchases in my social group is mothers who are keenly aware that more mass = more protection for their children in the event of a c

> The biggest driver of SUV purchases in my social group is mothers who are keenly aware that more mass = more protection for their children in the event of a collision. It sounds like car companies have successfully sold that idea to parents. So maybe the answer is to advertise how much easier it is for someone to accidentally kill your kid in an SUV.