The power of story-telling I remember reading a story when eBay did this. Just found something related in wikipedia. "The frequently repeated story that eBay

The power of story-telling I remember reading a story when eBay did this. Just found something related in wikipedia. "The frequently repeated story that eBay was founded to help Omidyar's fiancée trade PEZ Candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book, The Perfect Store, and confirmed by eBay."