An important thing that I don't think many people realize: On big popular sites like reddit, especially on main sub posts, you can find any opinion you want in

An important thing that I don't think many people realize: On big popular sites like reddit, especially on main sub posts, you can find any opinion you want in the comments. What this means is that if you are pushing an agenda, you don't need to be the originator of the comments/posts. You can use unknowing bystanders to carry your banner for you, giving the content much more legitimacy. I don't think people understand how pervasive this is. Being able to control upvotes is far more powerful than being able to generate authentic looking accounts with strongly persuasive comments.