same as all other IT personnel contribute to their company products' marketing efforts: " know your customer", "improve the product", etc. Not necessarily evil,

same as all other IT personnel contribute to their company products' marketing efforts: " know your customer", "improve the product", etc. Not necessarily evil, just a reflection of how money and profit drives free enterprise. as the struggle for margin intensifies, all efforts are put into capturing the most details about the usage of a product.